The Network

UQ marketing and communications news

May 2017

Photography panel meet and greet

Thanks to all who attended April's Marketing and Communications Network Forum. Those who were there received a brief introduction to UQ's recently appointed Photography and Videography Supplier Panel.

Several of the suppliers have expressed interest in attending a second meet and greet session, to introduce themselves directly to potential UQ clients and showcase some of their capabilities in person. OMC will schedule an event if enough UQ staff would find this useful.

If you would be interested in attending and learning more about what our suppliers have to offer, please indicate your interest.

New opportunity to promote UQ science

Getting the word out about UQ's incredible range of expertise isn't always an easy task; however, an opportunity to do just that is now available.

The Australian Science Media Centre (AusSMC) operates the not-for-profit service Scimex – an independent, online news portal for science journalists – and are currently working on building their media database.

The information Scimex requires can be easily copied and pasted from our existing UQ Experts database, and the process is very straightforward. Please encourage your researchers to visit the database and add their information.

The AusSMC also offers media training for scientists about working effectively with the media, and a Multimedia Hub with a growing compilation of creative commons images, footage and graphics contributed by scientists and research organisations for use by the media.

Pitching for The Conversation

Being published on The Conversation is increasingly competitive, with far more stories pitched than can be accepted by its Australian team of 18 editors.

At this presentation for UQ staff, The Conversation's Executive Editor Liz Minchin will cover:
– common pitching mistakes
– how ABC News and other media outlets work with The Conversation to find expert 'talent'
– author success stories
– a Q&A session to answer any of your questions.

UQ staff and PhD candidates are eligible to propose new story ideas and potentially write for The Conversation.

When: Tuesday 16 May, 11am–12.30pm
Where: Room 566, Brian Wilson Chancellery

Email OMC's Communications team if you would like to attend. Please feel free to promote this event and pass on the details to relevant contacts in your area.

New wiki to fight fake news

New website WikiTRIBUNE has been established to ‘rethink the news’ in this age of fake, internet-based, advertiser-funded news.

The site claims that although the news is broken, they have figured out how to fix it. Right now, five journalists have been funded by the site, which has taken the ‘wiki’ ethos – using professional journalism and a community of volunteers to protect the integrity of information.

Articles are authored, fact-checked and verified by professional journalists and community members working together and supported by readers – not advertisers. There’s no pay wall, and readers can flag and fix an article and submit it for review. News can be checked and kept up-to-date.

Take a tour of their website to learn more.

Help us share your stories

OMC are trialling new social media videos that highlight the great things happening right now at UQ.

The joint Marketing and Communications team initiative takes the headlines and brings them to the public in the viral short video format (under 45 seconds) popularised by pages like NowThis and AJ+.

The results for our Facebook page so far have been promising, with the latest video shared over 140 times.

If you have any stories or research that you think would transfer well to this medium please don’t hesitate to contact marketing@uq.edu.au or tick that it’s appropriate for video when submitting the communications cover sheet.

New photos on UQ Images

The following photo sets have been added to UQ Images in the past month. The list includes the OMC set number, which you can use to search for images.

5687 – Professor Peter Høj, Vice-Chancellor and President
These two images were from a recent Go8 shoot – approval from the Vice-Chancellor's office is still required for reproducing these images.

If you have any questions about these images, please email uqimages@uq.edu.au or call 336 52479.

Marketing and Communications Staff Update

Carla Miladinovic (nee Roberts) will join the OMC Marketing Team on Monday 8 May as the Senior Marketing Officer – Events and Sponsorship on a nine month contract while Jess Glass is on maternity leave. Carla currently works as a Protocol Officer in the OMC Protocol Team and has been with UQ since November 2015. Carla holds a Master of International Hotel and Tourism Management (Event Management) from UQ and a Bachelor of Business (Management) from QUT. Contact Carla on c.roberts@uq.edu.au or at 336 51535.

New to UQ? Just moved to a new unit, or leaving us soon? Let us know for next edition.

Industry News

'Enough is enough': universities tell government to back off after $4 billion in budget cuts: The Guardian

Quitting Facebook Instant Articles and Apple News: unravelling a Faustian pact: Mumbrella

Interactive Instagram Just Add Stories: commarts.com

View previous editions of The Network on the OMC website.

OMC welcomes your feedback on The Network. Send your comments or suggestions to publications@uq.edu.au. Send through any stories or ideas by the second Thursday of each month.