The Network

UQ marketing and communications news

September 2017

UQ research has impact

Research Week is almost upon us, running from 11–15 September 2017. The week is a UQ initiative, run by the Office of the Deputy Vice-Chancellor (Research) in conjunction with OMC and many other units around UQ, which aims to raise awareness of UQ research across key stakeholders, including students, alumni, industry, government, media and the wider community.

A range of activities and events will be running throughout the week, so visit the Research Week website to learn more about these.

Be inspired by how UQ research creates change – right across the world, every day – with UQ’s Research Impact website, which now features a story release roughly every two weeks. Stories range through discovery, engagement and impact phases across every discipline, told through a visually stunning multimedia format.

Story leads are always encouraged. Send a summary of research from your area to OMC’s Publications Team for the DVC(R) to consider and approve for coverage. If your story is chosen, the team will work with you and your researchers to showcase their research’s impact.

Register for upcoming Research Week events, or read UQ’s latest research stories on the Research Impact website.

UQ honours its outstanding alumni

The 2017 UQ Alumni Awards recognise a diverse range of leaders who have created change by advancing knowledge, powering economies and advocating for human rights and dignity.

The awards will be presented at the annual Courting the Greats ceremony on 11 October.

A full list of recipients across all categories and a summary of the awards can be found here.

With Research Week coming up, it’s timely that two award recipients include outstanding alumni researchers, Professor Melissa Little and Dr Retnagowri Rajandram.

Left to right: Alumni Award recipients Professor Melissa Little and Dr Retnagowri Rajandram

Left to right: Alumni Award recipients Professor Melissa Little and Dr Retnagowri Rajandram

Professor Little is an internationally recognised researcher whose work includes the breakthrough of growing ‘mini kidneys’ in a laboratory.

Dr Rajandram is a researcher and academic who is pioneering collaborative approaches between surgeons and researchers to provide excellent outcomes for patients.

Full details of The University of Queensland 2017 Alumni Award recipients can be found here.

2017 UQ Postgrad Advice Night campaign

UQ’s Postgrad Advice Night campaign launched on Sunday 20 August, with advertising appearing across outdoor and social media channels in the local SEQ market.

UQ Postgrad Advice Night is held on the St Lucia campus in September each year and is aimed at current UQ students and prospective students who may be considering postgraduate coursework or higher degree by research studies.

The event provides attendees with the opportunity to explore UQ’s range of programs and research areas, and speak to staff about entry requirements, fees, and the application process.

The event attendees typically skew towards current UQ students and UQ alumni, and the primary objective of this year’s campaign is to increase overall attendance.

Read more about the UQ Postgrad Advice Night campaign, or contact marketing@uq.edu.au with any questions.

Give your event attendees an overview of UQ

OMC has created a customisable overview of UQ – available as a flyer or brochure – that is an ideal way to introduce your event attendees, conference participants, meeting guests, or campus visitors to the University.

It provides a brief overview of the University, including our key statistics, strategic goals, teaching excellence, research impact, engagement activities, and where we are headed. OMC updates the content as new UQ statistics and figures are released, to ensure the content is accurate and current.

We have developed three options for you to use, depending on your budget, timeframe and target audience:

• Option 1: A4 printable flyer – one-page and two-page versions available for you to print.

• Option 2: Pre-populated print brochure – OMC can source quotes for printing.

• Option 3: Customised print brochure – OMC can design and source quotes for printing.

You can either print your own version of the A4 summary flyers; get in touch with OMC to create a print-on-demand pre-prepared brochure; or tailor the brochure to suit your audience and your needs.

Contact publications@uq.edu.au or 336 52479 if you have any questions or to discuss a brochure order.

2017 UQ QTAC campaign

UQ’s QTAC campaign launched on Tuesday 8 August, with advertising appearing across television, digital and social media channels in the local SEQ market.

The purpose of this campaign is to reinforce a prospective student’s decision to choose UQ as their first QTAC preference and ultimately regain UQ’s market leadership position in QTAC first preference applications for Semester 1, 2018 entry.

It continues the momentum and presence built in the marketplace since Open Day, and introduces a remarketing component to the media buy.

It will be in market till 29 September, and will also be supported by the UQ QTAC Direct Mail campaign in October.

Read more about the UQ QTAC campaign, or contact marketing@uq.edu.au with any questions.

Tell us your ChangeMakers stories

OMC is seeking story ideas for the 2018 edition of ChangeMakers magazine.

ChangeMakers is a magazine for people who value innovation and its transformative effects on society, and showcases UQ’s research and commercialisation strengths. Head to the website now to read the 2017 edition.

Whether it’s impactful research and discovery, leadership in teaching and learning, insightful opinions, or innovative and engaged alumni, the ChangeMakers editorial team wants to hear about it.

To make a suggestion for a feature story, profile or opinion piece, or to discuss what sort of content would be suitable, email changemakers@uq.edu.au or phone 336 59723.

UQ ChangeMakers with Andrew N. Liveris AO

On 21 July 2017, UQ made its debut into Brisbane’s corporate event market. UQ ChangeMakers with guest speaker Mr Andrew Liveris AO, CEO and Chairman, The Dow Chemical Company, was held in conjunction with the Australian Academy of Technological Sciences and Engineering (ATSE), Engineers Australia and Brisbane Marketing.

Held at the Royal International Convention Centre in Bowen Hills, the event attracted more than 650 guests from Brisbane’s business community, and successfully met the event’s strategic objectives, which were to:

• position UQ, the event committee and event sponsors as key contributors to a dialogue between government, industry and higher education that contributes to positive change

• support UQ’s engagement objectives with industry and business in line with the Strategic Plan, and support its partners in achieving a similar objective

• promote the importance of STEM and giving students, both now and in the future, the necessary skills and knowledge for the jobs of tomorrow.

The event was supported by major partners KPMG and the China Construction Bank (CCB), as well as joint media partners The Australian, The Courier-Mail and SkyNews Business. Event supporters included Amazon Web Services and the Royal International Convention Centre.

Led by Professor Iain Watson, Deputy Vice-Chancellor (External Engagement), this first UQ ChangeMakers event was important for repositioning UQ as a leader in industry engagement.

In a great example of the 'one UQ' approach, many UQ staff across a number of teams and departments contributed to the event’s success, including: OMC (Protocol, Marketing, Design, Publications and Communications), the Vice-Chancellor and Deputy Vice-Chancellor (External Engagement) offices, and the Alumni and Community Relations team.

Fight FOMO with new social tricks and tips

The end of clickbait?
Facebook is phasing out the ability to modify link posts, as part of its bid to end clickbait and ‘fake news’ on the site. Most accounts will no longer be able to change the heading or adjust the image of a link post, unless they are adding an extra image in order to create a carousel link post. This means that it’s more important than ever to make sure that you include an image on any webpages that you wish to share in a link post on Facebook.

Instagram comments update
Instagram has released an update that enables threads in the comments section of a post. This will make it much easier to keep track of conversations and will create nested threads for replies, similar to Facebook and forum based platforms.

Banned hashtags
Did you know that #dogsofinstagram, #books #snapchat and #easter are among the list of banned hashtags on Instagram? Using banned hashtags can severely limit your post’s reach and won’t show up in the ‘discover’ section of Instagram. How can you tell if a hashtag is banned? Only the top posts will come up in search and the recent post section will state that these posts violate community guidelines.

LinkedIn video recordings
LinkedIn has begun trialling video creation on its mobile app. The platform has always allowed users to add videos through accessing the photo library but now users can record on the go. High-frequency users will now see a video button in the bottom right of the app which gives it access to your phone’s camera and microphone, allowing you to record.

Language in focus

The School of Languages and Cultures' newest member of staff in Applied Linguistics, Dr Peter Crosthwaite, has had the honour of being published in Computer-Assisted Language Learning (CALL), International Review of Applied Linguistics for Language Teaching (IRAL), and System in the space of one month!

His work focuses on the use of second language corpora, where hundreds of thousands of words of L2 student production are digitally analysed for identifiable trends.

Focusing on English for Academic Purposes, the three papers look at the longitudinal production of L2 errors (IRAL) and metadiscourse markers (System) during a tertiary EAP course, and the direct use of this data for teaching graduate thesis writing in the form of data-driven learning (CALL).

Peter is looking to continue this line of inquiry for English within the Australian tertiary context as well as the L2 learning of languages other than English.

If you have any ideas relating to this research, contact Dr Peter Crosthwaite at p.cros@uq.edu.au or on 336 56884.

September event alert

External events:
1 September: Wattle Day
1 September: Gold Bow Day
1–7 September: National Asthma Week
1–7 September: Spina Bifida Awareness Week
1–8 September: Adult Learners’ Week
1–30 September: Dementia Awareness Month
1–30 September: Blue September
1–30 September: Prostate Cancer Awareness Month
1–30 September: Social September
1–30 September: Big Heart Appeal
1–30 September: Biodiversity Month
1–30 September: Dystonia Awareness Month
1–30 September: Foster Care Month
2 September: Footy Colours Day
2 September: Indigenous Literacy Day
3 September: Father’s Day
3 September: National Flag Day
3–9 September: National Child Protection Week
4–8 September: Women’s Health Week
4–10 September: National Stroke Week
5–11 September: Spinal Cord Injury Awareness Week
7 September: Threatened Species Day
8 September: International Literacy Day
8 September: White Balloon Day
9 September: National Health and PE Day
9 September: International Fetal Alcohol Spectrum Disorder Awareness Day (FASDAY)
10 September: World Suicide Prevention Day
14 September: R U OK Day
16 September: International Day of Democracy
16 September: Lyme Gladiolus Day
21 September: International Day of Peace
21 September: World Alzheimer’s Day
29 September: Save the Koala Day
29 September: National Police Remembrance Day
29 September: World Heart Day
30 September: International Day of Non-Violence
30 September: International Coffee Day

UQ events:
11–15 September: Research Week
13 September: UQ 3M Thesis Final

Other dates to watch:
Queensland Parliament is sitting on 5–7 September. The Federal Parliament is sitting on 4–7 and 11–14 September. Parliament sucks up media oxygen, which is worth considering before issuing media releases in sitting weeks.

A range of events across Queensland is detailed at Events Queensland and Our Community.

Check the calendar of internal UQ events here.

Please advise communications@uq.edu.au of any dates or events you think should be added to the next monthly calendar.

Marketing and communications staff update

Andrew Herrmann has joined the UQ Protocol Unit until mid-October, backfilling the role of Protocol Events Assistant. Andrew is fresh to marketing and communications, having recently graduated from UQ with a Bachelor of Arts (Hons), majoring in International Relations. You can contact Andrew at andrew.herrmann@uq.edu.au or on 334 66973.

Dean Law will join OMC as Video Producer on Monday 11 September. Dean is currently working as a Media Producer at UQx in the Institute for Teaching and Learning Innovation, where he creates educational media and internal video content. Dean will be backfilling Matt Taylor’s role until the end of the year while he works the on the Food Lab project. You can contact Dean at d.law2@uq.edu.au.

Donald Johannessen has joined the Aboriginal and Torres Strait Islander Studies Unit as Communications Coordinator. Donald has a Bachelor of Communications (Screen Production and Journalism) and has produced and directed content for National Indigenous Television, Fox Sports, ABC and the Australian Network which acquired the three part documentary series of the Indigenous Cricket Tour of India. The series was screened in 46 countries and six languages. You can contact Donald at d.johannessen@uq.edu.au or on 336 57319.

Nina Moore has recently taken up the role of Marketing and Communications Officer at the Centre for Advanced Imaging. Nina has a bachelor's degree in Business and Event Management and prior to her current role she worked in the Centre’s business admin team for two years while undertaking post-graduate study in marketing and advertising. You can contact Nina at nina.moore@cai.uq.edu.au or on 336 51785.

Sophie Rutledge has joined The School of Languages and Cultures as the Events and Engagement Officer on a 12-month contract during Kellie Colahan’s secondment to the HASS Faculty Marketing team. Sophie has a Master of Business (Marketing) from UQ, and a background in event management, project management, marketing and business development. You can contact Sophie at s.rutledge@uq.edu.au or on
336 56247.

New to UQ? Just moved to a new unit, or leaving us soon? Let us know for next edition.

New photos on UQ Images

The following photo sets have been added to UQ Images in the past month. The list includes the OMC set number, which you can use to search for images.

5896 – New UQ aerial photos
5873 – Open Day 2017 at UQ St Lucia
5840 – ENGG1100 students at Demo Day
5875 – Challenge of Change lecture with Minister Josh Frydenberg
5874 – Women in science
5872 – EAIT Three Minute Thesis Competition 2017
5871 – Master of Data Science program launch
5870 – UQ PhD candidate Carmen Gorska Putynska
5869 – Professor Peta Ashworth
5868 – Researchers Katie Macintosh and Mike Meng
5867 – Researcher Alana Clover
5866 – EAIT International students
5865 – EAIT July 2017 Faculty graduates
5863 – Dr Ruth Knibbe

If you have any questions about these images, please email uqimages@uq.edu.au or call 336 52479.

UQ Written Style Guide

The online guide to written style at UQ is an authoritative guide for staff when writing any internal or external communications and marketing materials across all print and digital media.

To ensure the guide remains current, usable and relevant, a working group of staff members from units across UQ meets regularly to discuss style issues and queries that arise in their day-to-day work.

If you are interested in joining the working group, email the Publications team – new members are encouraged.

Further Reading

The best ways to use Google tools for reporting and storytelling: Google News Lab

Storyframing for Higher Eduction: mStoner

They also serve who stand and edit: The Baltimore Sun

View previous editions of The Network on the OMC website.

OMC welcomes your feedback on The Network. Send your comments or suggestions to publications@uq.edu.au. Send through any stories or ideas by the second Thursday of each month.